Africa's News Revolution: How Creators are Shaping the Continent's Media Landscape The traditional notion of news consumption in Africa is undergoing a seismic shift, driven by a new generation of creators who are redefining how stories are told and consumed on social media.
According to the 2025 global Digital News Report by the Reuters Institute, African countries such as South Africa, Kenya, and Nigeria have seen a significant increase in social media users paying attention to news creators – often at the expense of traditional news outlets.
At the forefront of this revolution are charismatic figures like Amahle Imvelo Jaxa, a 32 year old South African entrepreneur who has amassed over 100,000 followers on TikTok with her explainer videos.