The Dark Mirror of Masculinity: How Social Media Exploits Vulnerability The notion that a multibillion dollar industry has emerged to prey on Gen Z men's anxieties is both alarming and familiar.
This phenomenon has been seen in various forms, from the wellness industry's overemphasis on self optimization to cult like followings of gurus peddling pseudoscience.
The "manosphere" movement has transcended its ideological roots to become a lucrative business, with researchers from Reset Tech and Equimundo shedding light on this "grift economy.