The Value Conundrum: How AI and Financial Stress are Redefining Consumerism The notion of value has long been a cornerstone of consumer behavior, but as the holiday season approaches, it's clear that shoppers' expectations have shifted significantly.
Amidst rising costs, financial stress, and unprecedented levels of AI driven competition, retailers face a daunting challenge: proving value is no longer enough.
Recent polling data reveals nearly six in ten Americans believe the economy is getting worse, with most convinced that the country is mired in an affordability crisis.