Japan's Anime Scene Meets Mainstream Media: A Curious Case of Cross Promotion The recent collaboration between Australian newspapers and a Japanese anime publisher has left some in the anime community perplexed.
On May 22, The Age and The Sydney Morning Herald featured a "Superquiz" section that included a crossword puzzle with an unusual theme – anime.
At first glance, this might seem like a lighthearted attempt to engage readers with entertainment. However, upon closer inspection, it reveals a more complex dynamic at play.