The Pheromone Myth: A Deeper Look at "Pheromone Maxxing" The recent trend of "pheromone maxxing" has been making headlines.
Men are avoiding showers and deodorant before dates to boost attraction through their natural body scent. On the surface, this seems like a bizarre example of modern dating culture's more extreme tendencies.
However, when examined closely, it becomes clear that this trend is connected to the larger concept of masculinism in online communities.