Peacock's Price Hike: A Sign of Desperation or Just Good Business? Peacock, NBCUniversal's streaming service, has raised its prices again, with all plans now costing at least $1 more per month than before.
The Select plan, which offers a limited library of TV shows from NBC and Bravo, will now cost $8. 99 per month – roughly on par with Netflix's Standard plan.
The timing of this price hike is particularly noteworthy, as Peacock just reported its first profitable quarter ever. This raises questions about why NBCUniversal felt the need to increase prices in the first place.