The Obsession with Obsession: What's Behind Horror's Latest Sensation The summer box office has witnessed a surprise hit in "Obsession," a low budget horror film that exceeded projections and defied conventional wisdom, increasing its box office take by 30% in its second weekend.
With a modest budget between $750,000 and $1 million, this film has left industry insiders scratching their heads.
On the surface, "Obsession" appears to be a savvy marketing machine, capitalizing on the viral popularity of its online creators' past work.