Lululemon's Guidance Cut Raises Fresh Questions Over its Turnaround The recent guidance cut by lululemon athletica inc.
has sent shockwaves through the activewear industry, leaving many to wonder if the company's troubles are structural or merely a case of poor execution.
The brand's globally recognized premium status and substantial gross margins typically provide a cushion against market fluctuations, but it appears that lululemon is facing a more fundamental challenge.