The Revival of La Côte d'Azur: A Cautionary Tale for Luxury Tourism The turquoise waters of the French Riviera have long been a magnet for luxury tourism.
However, behind the gleaming façades and designer boutique hotels lies a complex web of nostalgia, gentrification, and cultural homogenization.
The recent reopening of COMO Le Beauvallon, a storied Belle Epoque hotel in Saint Tropez, serves as a prime example.