How Aldi Is Taking On US Supermarkets with Its $4 Almond Butter Aldi's $4 almond butter has caught some industry observers off guard, but it's a harbinger of change in the US grocery market.
The German supermarket chain is disrupting traditional players with its efficient business model and affordable prices, raising questions about whether this is more than just a flash in the pan.
Aldi's aggressive expansion plan, which includes adding 800 new stores over five years, has sent shockwaves through the industry.