The AI Revolution at Grindr: A Glimpse of a New Era in Dating? Grindr's decision to integrate artificial intelligence across its platform has sent shockwaves through the dating app market.
Revenue growth is up 33%, with the company charging $350 per month for its new AI companion feature, Edge. However, this is not just about increasing revenue; it's a bid to revolutionize the way we date.
The scale of Grindr's AI shift is striking. Without AI, the company claims it would have needed an additional 200 engineers to match current output, at a cost of around $60 million per year.