The World Cup's Soul for Sale: A Battle for Football's Future The global football community is grappling with the fallout from Gianni Infantino's proposal to sell stakes in future World Cup profits.
At its core, football has long prided itself on being more than just a game – it's a cultural institution that transcends borders and binds people together.
However, this plan raises questions about the sport's values and priorities. FIFA chief operating officer Kevin Lamour has criticized Infantino's proposal, accusing him of deceit and intimidation.