The Unlikeliest of Wine Shops: Drop Shop's Disruptive Model In a world where exclusivity and pretension often dominate the wine industry, Melbourne's Drop Shop stands out with its refreshingly simple approach.
Located on busy Lygon Street, this bottle shop is redefining the experience for locals and visitors alike.
At first glance, Drop Shop's three tiered pricing system might seem like a clever marketing gimmick – "weekday" bottles for around $15 to $25, "party" bottles for $25 to $40, and "fancy" offerings above $40.