Channel 4 Poaches Paramount’s TV Ad Sales Business from Sky The latest move by Channel 4 has sent shockwaves through the industry, as it poached Paramount's £300m plus TV advertising sales business from Sky.
At first glance, this seems like a straightforward win for Channel 4, but scratch beneath and you'll find a complex web of power dynamics at play.
In recent years, consolidation in the media landscape has led to bigger players gobbling up smaller ones in an effort to increase market share and control.