BTS Fever Fuels Busan's Record Breaking Tourism Boom The K pop phenomenon continues to sweep the globe, with its impact on South Korea's economy being felt more strongly than ever.
In Busan, the country's second largest city and a key tourist hub, foreign visitor numbers are soaring, with the BTS concert held in May playing a significant role in this surge.
Between January and June, Busan welcomed over 2. 42 million foreign visitors – a staggering 43. 9% increase from the same period last year.