The Unsettling Logic of Sacrificing Tradition for TV Ratings The Major League Soccer organization's decision to move its cup playoffs to May and anchor them on Memorial Day raises a pressing question: what price are we willing to pay for relevance in the American sports landscape?
On the surface, this adjustment seems like a shrewd business move, leveraging the relative calm of the international calendar to secure prime time slots.
However, beneath this pragmatic calculus lies a more complicated narrative about identity, tradition, and the commercialization of patriotism.